CARHARTT
HQES
[25_pub_obj]
PRODUCT DESIGN
Forma
SPACE DESIGN
Jan Doornekamp Architects
VISUALISATION
Forma
The HQES is the defining element upon entering the Carhartt headquarters in Amsterdam—a custom display system that functions as a piece of architecture in miniature. It translates the brand's core principles of utility and honesty into a three-dimensional form.
More than a static fixture, HQES is a reconfigurable tool for a dynamic workplace. It serves as a testament to a design philosophy where quiet execution and rugged purposefulness become one, making a definitive yet understated statement about the brand from the very first moment one steps inside.